How we identified our subjects for 2022
Our Market research team started with wide-ranging desk research looking into topics across politics, economics, sociology, technology, law and the environment.
We distilled all our findings down into clear categories and based on these and key challenges / themes identified in previous waves of research in 2020 and 2021 we built a set of research objectives. These included:
Sustainability: How businesses are responding to the new imperative to reduce and manage their environmental impact.
Qualitative
25 depth interviews with businesses across UK, Germany, South Africa, Italy and Spain and 5 with journalists and investors.
Fieldwork period: July 2022.
Quantitative:
3,101 businesses surveyed via online survey across 15 markets:
Fieldwork period: August 2022.